Little Black Book: Is the iPhone 12 a Disappointment? It Depends What You Focus On

Another fun bylined piece that I wrote as part of my day job. I often get tapped to write about Apple announcements, due to my Lifewire work and long-time interest in Apple and the iPhone. Generally, I try to provide some context in which to think about the announcements that removes the hype and excitement. I also try to deliver a sense of how the announcements might shape the future. In this case, I’m writing for an audience of advertisers and big companies, rather than consumers.

Read the whole article here.

Little Black Book