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Sam Costello: Writer, Editor, Web Consultant

I am a writer, editor, and web consultant who works with marketing companies, web development and IT agencies, magazines, websites, and other organizations. I help clients develop and refine messages, ideas, and businesses through precise, creative writing, accurate grammar, and cutting edge web consulting.

I am available for freelance projects in any of these areas, and also in writing or editing fiction, comics, and graphic novels.

My clients include:
  • About.com
  • Schwadesign
  • FrameMedia
  • Rue Morgue
  • Aardvark Design
  • RI Home, Living & Design
My services include:
  • Writing for the Web
  • Web Consulting
  • Web Marketing: SEO and Email
  • Journalism
  • Editing
  • Blogging

Latest News

Archive for News

I’m No Longer at RIHLD

Just a houskeeping note: I’ve stepped down as the editor of Rhode Island Home, Living & Design magazine. I had a great 18 months in the position and am sorry to be moving on, but my workload has been so substantial this year that I needed to free up more time for my own writing, to say nothing of rest and relaxation. So, the issue on the stands now is the last one I edited. Elisabeth Herschbach, one of the magazine’s writers, has taken over as editor. I wish her, and Paul Anselmo, the publisher, nothing but good luck and look forward to seeing where they take the magazine next. I’m sure it will be great places.

Redesign Coming

Just a little hint of things to come: Sometime before the end of 2008, I’m going to be redesigning this site and turning it into something more useful and better looking. This site has served me well for a few years, but it’s time to upgrade. I know the look I’m going to have, I just need to customize it and upgrade my content. Not sure when I’ll complete it, but it’ll be better and maybe even worth the wait.

New Client: RI EPSCoR

I’ve been doing some writing recently, and will be doing more throughout the year, for RI EPSCoR, the Rhode Island Experimental Program to Stimulate Competitive Research, via the good offices of The Basics Group, who has created a terrific new website for EPSCoR and its related organizations.

As part of this work, I’ll be writing a series of articles about scientific research at higher ed institutions in Rhode Island. The first two of these articles are now live:

Submissions

Despite this blog looking like I do nothing but read a lot of comics and the occasionally novel, I’ve been hard at work the last few months on a number of projects. Many have been mentioned on this site, some have not.

Among the most interesting and exciting things I’ve been working on can’t be fully revealed yet – especially so as not to jinx them. We writers are a cowardly and superstitious lot – but I can say this: In the last few weeks, I’ve sent a book proposal to 10 publishers and four different graphic novel proposals to two publishers.

Wish me luck!

New Client: Bridgewater State College

I’m happy to reveal that I’ve been working with Bridgewater State College for the last few months to help three departments there — School of Graduate Studies, Continuing and Distance Education, and External Affairs — improve their search engine optimization. We’ve been working on both organic and pay-pay-click techniques and expect the work to go full live this summer. I’ve been collaborating with Pawtucket-based writer Anna MacGregor Robin on this project.

Press Releases

Here are a couple of press releases I’ve written recently.

New Project: Podcasts for Ounce Labs

I’m excited to unveil one of the newest projects I’ve been working on: a series of podcasts for Ounce Labs. Ounce makes a source-code analysis tool that helps software developers eliminate security vulnerabilities from their code, which is very important indeed. These podcasts, soon to be a regular series, are recorded and edited by me and feature interviews with key Ounce scientists and researchers.

I’m doing this project with Schwadesign; Ounce is their client.

#1 and #2 Organic SEO Positions at Achieved at Three Search Engines

One of the major tests of the quality of SEO work performed by consultants is whether they’re able to achieve #1 or #2 rankings at major search engines through organic placement on keywords valuable to their clients. I’m happy to announce today that I’ve achieved #1 or #2 ranking at all three major search engines - Google, Yahoo, and MSN - for a client near and dear to my heart: myself.

Over the past 18 months or so, I’ve conducted an informal organic SEO campaign to try to get my webcomic series Split Lip ranked on the keywords “horror web comic” and “horror web comics,” two keywords dead on the money for the series. As of this week, I noticed that Split Lip had the following rankings on these keywords:

At Google
horror web comics - #1 for Split Lip [screenshot]
horror web comic - #1 for Split Lip [screenshot]

At Yahoo
horror webcomic - #2 for Split Lip [screenshot]

At MSN
horror web comic - #2 for Split Lip [screenshot]

I also have top five rankings on some related keywords. I hope to be able to share top-two results on those keywords soon.

New Project Launch: Leerink Swann

One of the longer and higher-profile projects I worked on this fall/winter has gone live: the new website for Leerink Swann, the nation’s leading healthcare investment bank. I wrote the copy for the site that went live at the beginning of this month under the watchful eyes and skillful hands of Protobrand and 3000k. I think things came out well and hope that this website positions Leerink to grow in the ways it wants.

New Project Launch: Emotion Mining

One of the projects that I’ve spent the most time on over the spring and summer of this year was the website for a new research company called Emotion Mining. Emotion Mining uses a breakthrough, patented system to identify the emotions that people associate with products, brands, challenges, and other issues in order to help companies, scientists, and political candidates better do their work. For this project, I both wrote the site text and performed SEO consulting and some implementation for Precision Web Marketing.