Sam Costello: Writer, Editor, Web Consultant
I am a writer, editor, and web consultant who works with marketing companies, web development and IT agencies, magazines, websites, and other organizations. I help clients develop and refine messages, ideas, and businesses through precise, creative writing, accurate grammar, and cutting edge web consulting.
I am available for freelance projects in any of these areas, and also in writing or editing fiction, comics, and graphic novels. That said, for marketing/SEO/marketing writing projects, I rarely work directly with clients, instead preferring to subcontract to agencies. I may exceptions from time to time, though.
My clients include:
- About.com
- Schwadesign
- FrameMedia
- Rue Morgue
- Basics Group
- Conrad Lane Designs
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My services include:
- Writing for the Web
- Web Consulting
- Web Marketing: SEO and Email
- Journalism
- Editing
- Blogging
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Latest News
Archive for Business
September 8, 2008 at 2:02 am
· Filed in Business
A lot of people don’t think copy editing is that important, or that it’s only important for professional publications. Not surprisingly, as a copy editor, I disagree. For instance, check out this sign at a local tailor’s shop on the way to my gym:
See if you can find all the grammar and spelling errors (there are three, though one’s pretty hard to see in this photo; sorry - took the photo from my car as I waited at a stop light).
Someone must have pointed them out to the shop, because the sign was up one day and down maybe two or three days later. Still, it doesn’t reflect well on the tailor or the sign shop that no one knew enough grammar or spelling to catch these mistakes - they would have taken but a minute to fix.
September 6, 2008 at 2:57 am
· Filed in Business
I write a lot of taglines. Many, many more than ever see the light of day, as you might expect. To get to a suite of 3-4 taglines that get presented to a client, I write anywhere from 20-35 taglines. As a result, I spent a decent amount of my time thinking about what makes a good tagline and what doesn’t. So, when I see a really, truly bad tagline, it sticks in my memory.
In the last month or two, I’ve seen a couple really poor ones. Poor because they’re so funny and conjure the wrong association right away. Though I’d share them in case you enjoy them.
A local restaurant - “We advertise in your mouth.”
A plumber - “We do it right in your house.”
Glad I didn’t write either of those!
