When Taglines Attack!

I write a lot of taglines. Many, many more than ever see the light of day, as you might expect. To get to a suite of 3-4 taglines that get presented to a client, I write anywhere from 20-35 taglines. As a result, I spent a decent amount of my time thinking about what makes a good tagline and what doesn’t. So, when I see a really, truly bad tagline, it sticks in my memory.

In the last month or two, I’ve seen a couple really poor ones. Poor because they’re so funny and conjure the wrong association right away. Though I’d share them in case you enjoy them.

A local restaurant - “We advertise in your mouth.”
A plumber - “We do it right in your house.”

Glad I didn’t write either of those!