Not every web project is a new or revised site. Sometimes you need to take a small step before you can take a big one. That’s what I helped FOCUS24, a leading local IT services company do recently. FOCUS24 is undertaking a website resdesign project with Aardvark Design. But, as they worked on the project, they didn’t want their old site to continue presenting them in a way that would soon change. So, taking direction from Aardvark, I interviewed the principles of FOCUS24 and wrote the content for a placeholder website. While the new site is being worked on, visitors will see FOCUS24 in the right way, with the right positioning, and the right message. And that’s a step worth taking.